My research is interdisciplinary and focuses on the evolution of markets and industries with a specific focus on the role that categorization dynamics play in this process. Some of my work is also focused on how technology shapes the way that we work.
The Aestehtic Evolution of Prouct Categories
Krabbe, A. D. and Grodal, S. 2023. "The Aesthetic Evolution of Product Categories", forthcoming Administrative Science Quarterly
The Evolution of Technology
Grodal, S., Krabbe, A. D. and Chang, M. 2023. "The evolution of technology", forthcoming Academy of Management Annals
Achieving Rigor in Qualitative Analysis
Grodal, S., Anteby, M and Holm, A. 2021. Achieving rigor in qualitative analysis: The role of active categorization in theory building, Academy of Management Review, 46(3): 591-612
The Double-edged Sword of Oppositional Category Positioning
Hsu, G. and Grodal, S. 2021 The double-edged sword of oppositional category positioning: A study of the U.S. e-cigarette category, 2007-2017, Administrative Science Quarterly, 66(1): 86–132
Mix Novelty and Familiarity to Move from Niche to Mainstream
Zunino, D, Grodal, S., Suarez, F.F. 2020 Mix novelty and familiarity to move from niche to mainstream, IESE Insight, 157: 68-75.
Culture, Innovation and Entrepreneurship
Lounsbury, M., Cornelissen, J., Granqvist, N., and Grodal, S. 2019. Culture, innovation and entrepreneurship, Innovation: Organization & Management, 21(1): 1-12.
Familiarity, Creativity and the Adoption of Category Labels in Technology Industries
Zunino, D., Suarez, F., and Grodal, S. 2019. Familiarity, creativity and the adoption of category labels in technology industries, Organization Science, 30(1): 169-190
Field Expansion and Contraction
Grodal, S. 2018. Field expansion and contraction: How communities shape social and symbolic boundaries, Administrative Science Quarterly, 13(4): 783–818.
How Does a Grand Challenge Become Displaced?
Grodal, S. and O’Mahony, S. 2017. How does a grand challenge become displaced? Explaining the duality of field mobilization, Academy of Management Journal, 2017, 60(5): 1801–1827.
The Discursive Perspective of Market Categorization
Grodal, S. and Kahl, S. 2017. The discursive perspective of market categorization: Interaction, power, and context. In: Research in the Sociology of Organizations, issue in: "From categories to categorization: Studies in sociology, organizations and strategy at the crossroads," edited by Durand, R., Granqvist, N. And Tyllström, 51: 151-184.
The Co-evolution of Technologies and Categories during Industry Emergence
Grodal, S., Gotsopoulos, A. and Suarez, F.F. 2015. The Co-evolution of technologies and categories during industry emergence, Academy of Management Review, 40(3): 423–445
Category Taken-for-grantedness as a Strategic Opportunity
Hsu, G. and Grodal, S. 2015. Category taken-for-grantedness as a strategic opportunity: The case of light cigarettes, 1964-1993, American Sociological Review, 80(1): 28-62
Help-seeking and Help-giving as an Organizational Routine
Grodal, S., Nelson, A., and Siino, R. 2015. Help-seeking and help-giving as an organizational routine: Creating engagement in innovative work, Academy of Management Journal, 58(1): 136-169
Suarez, F.S, Grodal, S. and Gotsopoulos, A. 2015. Perfect timing?: Dominant category, dominant design and the window of opportunity for firm entry, Strategic Management Journal , 36(3): 437–448
Cross-pollination in Science and Technology
Grodal, S. and Thoma, G. 2014. Cross-pollination in science and technology: Concept mobility in nanobiotechnology, Annals of Economics and Statistics, 57-81: 57-80
Mastering the “Name Your Product Category” Game
Suarez, F.S. and Grodal, S. 2015. Mastering the “Name Your Product Category” game, MIT Sloan Management Review, 56(2): 23-29
Hedging Your Bets
Granqvist, N., Grodal, S. and Woolley, J. 2013. Hedging your bets: Explaining executives’ market labeling strategies in nanotechnology, Organization Science, 24(2): 395-413
Email as a Source and Symbol of Stress
Barley, S., Meyerson, D., and Grodal, S. 2011. Email as a source and symbol of stress. Organization Science, 22(4): 887–906
D.Nordfors, M. Ventresca, A. Hargadon, T. Uskali, A. Ainamo, S. Jonsson, S. Grodal, A. Weinstein, M. Kennedy, P. Svensson, F. Reid. 2006. Innovation journalism: Towards research on the interplay of journalism in innovation ecosystems, Innovation Journalism 3(2): 1-9
Advances and Challenges in Innovation Studies
Castellacci, F., Grodal, S., Mendoca, S., and Wibe, M. 2005. Advances and challenges in innovation studies, Journal of Economic Issues, 39(1): 91–121